Gold ADDY Award for advertising campaign directed by Gary Ravenscroft

Press Release - LOS ANGELES, The Foundation for a Drug-Free World is the winner of the GOLD Award in the District Fifteen ADDY® Awards 2007-08 Competition for its advertising campaign. The ADDY competition is conducted by the American Advertising Federation and is the only creative awards program administered by the advertising industry. It is known as the largest and toughest competition of its kind in the world with over 55,000 entries annually. Winning at the district level is the second step in competing for a national ADDY award.

Made for television, the dramatic, fast-paced Public Service Anoouncements show teens led into tragedy under the influence of common drug buzz. The public service ad campaign was directed by Gary Ravenscroft, who also co-wrote them with Christopher Smith. Called the “They Said/They Lied” series, the ads present teens of different ethnicities stating what they were told that turned them to drugs, followed by captivating real-life sequences of the impact on the teen’s life and family. The PSAs close telling the audience to “get the truth about drugs” at www.drugfreeworld.org.

“These ads talk to young people in their language and debunk myths about drugs that they hear on the

streets,” said Ravenscroft. “They cause people to think and interests them in getting the facts about

drugs. Some viewers have been surprised by what they learn from these ads and have even decided on

the spot to not do drugs.”

Founded in 2006, the Foundation provides free youth-friendly drug education material to empower

them with straightforward facts gleaned from official surveys and studies. The Truth About Drugs

series includes pocket-sized booklets, also available online, on crystal meth, marijuana, Ecstasy, crack,

cocaine, and LSD, as well as addictive prescription stimulants and painkillers. New booklets on alcohol abuse and inhalants are also currently being researched. To see the award winning PSAs or learn more about FDFW visit www.drugfreeworld.org.

FOR MORE INFORMATION

CONTACT:

Wendy Beccaccini

PH: 818 952-5260

Email: info@drugfreeworld.org

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